About

Toujours Lé Strait is a Detroit-based heritage fashion brand founded by designer Adam Ronél. Its name blends French and English to create a double entendre meaning forever Detroit or forever the narrow way. 

The phrase has two distinct layers of meaning: 1.) Forever Detroit is a reminder to always be inspired by the history and culture of Detroit.

2.) The narrow way is the brands practice to always be intentional with product design and quality. Never compromising brand integrity for fast fashion or current trends.